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Thank you for asking.

Recently, we received an email asking why our product cost what they do? The writer wasn't complaining but posing an important question with an answer worth sharing.  This is an excerpt from our reply. Thank you for reaching out. Your reaction is understandable. The price of our product doesn’t match much of what is readily available at many retailers around the country. We’re okay with that because we know exactly why it is this way. Milwaukee Denim Co. is made using the best available materials by people paid fairly to make products that we are proud of. Remember the Founder Series is a special edition product intended to help fund the launch of this company. Starting a production takes a...

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Because Milwaukee Denim Co. feels like something that should already exist. How better could we celebrate the manufacturing heritage of this great city? Denim is tough, simple, comfortable, easy and beautiful all at the same time just like Milwaukee. And bringing people together to craft well designed garments with the craftsmanship deserving of their namesake feels like a noble cause. Why do this? We do this because we must.      

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And then hats?

  If this dream was a person, it would be a toddler with all the same body parts as an adult but questionable control over its movement. It's gonna be a big kid soon but until then, we'll continue pushing forward. Milwaukee Denim Co. is about creating beauty and opportunity in a city that deserves recognition for its grit and flavor. We start with hats, really badass hats made of 10-ounce rigid denim. Opening a factory is no small feat so we take baby steps.

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